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Bracco Diagnostic Inc. showcases its coommitment to science and customers at RSNA 2007
Chicago, IL, Sunday, November 25, 2007

Company’s Leadership Position Highlighted by Continued Product Innovation and Premier Educational Programs

Bracco Diagnostics Inc., the U.S.-based subsidiary of Bracco Imaging SpA, one of the world leading companies in the imaging agent business and part of the Bracco Group, will demonstrate its commitment to providing innovative agents and tools to promote improved visualization, better care and cost-effectiveness at the 93rd Scientific Assembly and Annual Meeting of the Radiological Society of North America (RSNA), November 25-30 in Chicago’s McCormick Place. The company will showcase its latest products and successful customer educational programs at booth #2729.

“We have maintained a staunch dedication to educating our customers and raising awareness of the safe use of contrast agents and hold a solid commitment to patient management,” said Carlo Medici, president and chief executive officer of Bracco Diagnostics Inc. Several significant accomplishments helped to make 2007 a banner year for Bracco Diagnostics Inc. Highlights include:

  • Powerful Partnership: Further solidifying its posture, Bracco Diagnostics Inc. recently partnered with HealthTrust Purchasing Group, one of America’s leading health care group purchasing organizations, to make Bracco contrast media products available to HealthTrust members through 2010.
  • Expanded Education Program: Bracco’s longstanding commitment to customer education is illustrated by the nearly 20,000 health care professionals who participated in Bracco Imaging-sponsored MRI educational programs during 2007.

Poised on the Forefront of Product Innovation
Bracco’s commitment to providing customers with quality products has been a cornerstone of its business for eight decades.

“Bracco Imaging is firmly positioned on the frontlines of contrast agent product innovation,” said Medici. “Our dedication is evidenced by a product presence spanning over 80 countries worldwide and about 1,250 employees, 300 of whom are dedicated to R&D, Medical and Regulatory Affairs.”

Premier Customer Education Provider
Providing its customers with comprehensive product information and education has always been the Bracco Group’s priority. The company’s longstanding commitment is illustrated by ongoing initiatives including Web casts, continuing education programs, rich Web site content and direct-to-customer correspondences.

A timely and important education initiative that Bracco Imaging is currently offering radiologists, nephrologists and radiologic technologists is an online CME/CE Web cast entitled “Identifying and Managing Patients with Chronic Kidney Disease.” The Web cast’s esteemed faculty includes Emanuel Kanal, MD, professor of radiology and director of MR services at University of Pittsburgh Medical Center, Pittsburgh; Richard W. Katzberg, MD, professor of radiology, University of California, Sacramento; and Richard C. Semelka, MD, professor and vice-chair for clinical research, and director of MR services, University of North Carolina at Chapel Hill. Health care professionals can register for the Web cast through September 2008 at www.imagingrenal.com.

Bracco Imaging plans to expand its offerings in 2008 with an array of new and enhanced programs and initiatives.

About Bracco Imaging
Bracco Imaging SpA is one of the world leading companies in the imaging agent business, with products sold in over 80 countries and about 1,250 employees, around 300 of whom work in R&D, Medical and Regulatory Affairs. Bracco Imaging is headquartered in Milan, Italy.

Bracco Imaging is a subsidiary of Bracco SpA, holding company of the Bracco Group, which also markets Ethical and OTC pharmaceutical products and Healthcare Services in Italy, as well as Advanced Medical Technology systems on a worldwide basis, through the Bracco AMT companies, ACIST Medical Systems and Volume Interactions.

For more information, please go to www.bracco.com.

Michael Ramalho
Bracco Diagnostics Inc.
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609.514.2504

 

 

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